I often hear many sellers say: "business is very weak recently, there are no orders" and "this period of time is off-season, business is poor". Yes, every industry can be divided into peak season and off-season. Whether it is traditional industry or e-commerce industry, whether it is domestic e-commerce industry or international e-commerce industry, it will face the alternation of off-season and peak season.

As an export e-commerce seller, it is particularly important to understand the low and peak seasons of the export e-commerce industry. There is a saying in the marketing industry: "do business in the peak season and do market in the off-season". The second half of each year is in the peak sales season of export cross-border e-commerce. Therefore, for cross-border e-commerce sellers, the second half of the year is the highlight of the year. Since October, foreign festivals such as Thanksgiving, Halloween and Christmas have come one after another. Not only the domestic e-commerce market has begun to actively meet the peak of the peak season, but also foreign e-commerce are making step-by-step preparations. "

For a long time, logistics problems in peak seasons have been an insurmountable gap for cross-border e-commerce sellers. Problems such as warehouse explosion, delay and packet loss in peak seasons have become the norm. For the logistics problem in peak season, how can the seller group reasonably plan its own logistics mode?

Logistics planning method I in peak season: use overseas warehouse

Take a simple example: if an American buyer orders a bicycle online, the cost is about 900 yuan if it is delivered by EMS express, more than 600 yuan if it is transported by air in overseas warehouse, which is more than 30% less than express, and more than 200 yuan if it is transported by sea in overseas warehouse, which is more than 70% less than express. Of course, the benefits of overseas warehouses to cross-border e-commerce are certainly more than that. Before the peak season is coming, we might as well talk about the good and bad of overseas warehouses on August 18.

Overseas warehouse refers to the goods exported from China and stored in the warehouse of the destination country by sea, express, air and railway. When the buyer places an order to buy goods online, the seller only needs to operate online and issue instructions to the overseas warehouse to complete the order fulfillment. The fees charged mainly include the first journey logistics freight from domestic to overseas warehouses (excluding the generated tariff) + foreign local freight + order processing fee + warehouse rent.

The biggest advantage of overseas warehouse is that it greatly reduces the logistics cost of the seller. At the same time, because the goods stored in the warehouse of the destination country is equivalent to the local sales of the destination country, it has the same competitiveness as the local seller. It can also improve the delivery time, improve the product exposure, product price and quantity of the website platform, and buyer satisfaction. Moreover, the seller can also apply for export tax rebate when the customer of the seller satisfies that the manufacturer is qualified to issue value-added tax invoice, the export products applying for tax rebate are consistent with the types of goods produced by the manufacturer, and the inspection and quarantine clearance form provided by the factory (not required or not).

Of course, not all products sent to overseas warehouses will be sold quickly. If the products are unsalable in overseas warehouses, as for Lebao logistics, when the products meet the company's distribution system standards, you only need to hang out in Lebao logistics distribution system. Other overseas warehouse customers of Lebao logistics will help you sell on your behalf after viewing the specific product information through the system, At the same time, the company also has a mature WMS (warehouse management system) for querying the inventory quantity of each product and the specific situation of warehousing and outbound, so that the seller can make a reasonable replenishment plan according to the sales situation and try to avoid unsalable situation. Of course, the best still hope that the seller can sell as soon as possible, no late sales and no return of best-selling products, sales soared along the way ~! If the customer requests to return or exchange the goods for some reason, the overseas warehouse can also assist the customer in handling it.

Logistics planning mode 2 in peak season: use special line products

When the peak season comes, many logistics routes have been blocked seriously, especially some small package routes and some more economical routes that are most used by everyone. Its delay is inevitable. In this case, the primary goal of the seller group is to protect the buyer's shopping experience and the security of our account. Special line products can concentrate large quantities of goods to a specific country or region, and reduce costs through scale effect.

Lebao Europe and America air express is an international dedicated line service cooperated by Lebao logistics and various high-quality airlines in the world. This service combines high-quality air carriers, customs clearance companies and express service providers to jointly create a cross-border e-commerce dedicated line service with fast timeliness and strong customs clearance. Lebao Europe and the United States Air Canada adopts DDP customs clearance to improve the logistics timeliness. It can be delivered as soon as 5-7 days, and the shipping space is fixed every day, so that the shipment can arrive the next day. The product can send built-in and supporting battery products, provide online tracking service throughout the transportation process, broaden the seller's product categories and improve the buyer's satisfaction.

Logistics planning mode 3 in peak season: using railway for goods preparation

Cross border e-commerce enterprises pursue the rapid flow of logistics and the rapid renewal of products. Traditional shipping and air transportation can no longer meet the current needs of cross-border e-commerce for logistics. One belt, one road, has been developing rapidly in China and Europe. The class transport has become one of the ways for the sellers to stock up. Compared with air transportation, China Europe train is slow in time, but it has large carrying capacity and low cost, which is unmatched by air transportation. Compared with sea transportation, railway transportation is faster, but the cost will be higher. Not only is the price between sea and air transport, but also the capacity between sea and air transport, and container transport has better cargo protection than air transport.